citizenMovement fundraising & events hub

about citizenMovement

citizenMovement is a growing non-profit organisation supported by citizenM’s guests, employees and partners. It's founded on one of citizenM's values: real caring. We thought real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests. 

On our mission to shortening the distance between people and opportunities, we seek out partner organisations that share our caring philosophy.

  • Lammert RE just donated €106
  • Dqrke Nahe just donated €1.06
  • Anonymous just donated €15.90
  • Nicolai Schmidt just donated €15.90
  • Anonymous just donated €10.60
  • Filippo Delponte just donated €106
  • Clinton Lowe just donated €21.20
  • Anonymous just donated €10.60
  • Christopher just donated €26.50
  • Anonymous just donated €21.20
  • Justin just donated €10
  • Gerrit en Wilma 😘 just donated €25
  • Mark Gout just donated €15
  • Anonymous just donated €26.50
  • Anonymous just donated €10
  • Jan Gout just donated €15.90
  • Anna just donated €12.72
  • Andrew just donated €10.60
  • Anonymous just donated €10.60
  • Rachael Crighton just donated €10.60

citizenM's giving strategy

how we give

citizenM has established a multifaceted giving strategy designed to make a meaningful impact on a global and local level. Our strategy is brought to life through three key initiatives: the citizenMovement Foundation, disaster relief policy, and citizenM’s ‘be the change’ volunteer programme. Through these initiatives, we strive to contribute to a better world, foster positive change, and enhance the well-being of the communities in which we operate.

our long-term charity partner

Our long-term charity partner is World Bicycle Relief (WBR). Together, we keep focused on the goal: to shorten the distance between people and opportunities by giving them the gift of mobility. Since partnering with World Bicycle Relief in 2018, we have donated 3.9 million EUR.

We will support World Bicyle Relief's Mobilised Communities project which will supply Buffalo Bicycles to relieve mobility constraints in all sectors: education, healthcare and economy, in one geographic location.

introducing ‘In Their Own Words’

how bikes change lives

citizenMovement talks a lot about the gift of mobility and what it does for a community. But to know the true impact, you have to see it for yourself. Our video series 'In Their Own Words' gives local people in Zomba, Malawi, the chance to explain what a bike means to them.

watch now

get involved

Employee engagement is a fundamental part of our strategy. Team activities create awareness of, and alignment with, the charity's goals. citizenMovement funds are also generated through staff donations and by engaging citizenM teams in events that raise funds for citizenMovement’s mission. Do you want to get moving and support citizenMovement? Check out the current and future events below.

follow in their footsteps 2024
Get moving in September: match the 250,000 monthly steps Zomba and Kasungu citizens walk for work or school. Can you do it?

register now

fundraising cycling event 2025
We've cycled from London to Paris and from Paris to Rotterdam, but where will our wheels take us next? Stay tuned to find out more!

coming soon